Siding is the largest ticket in home improvement — and the most volatile. ZIP fits a siding-specific geo-MMM against Census housing-age, median HHI, financing-tier proxies, and regional weather patterns so vinyl, fiber cement, and insulated siding operators know which ZIPs and channels actually drive close.
ZIP pulls siding product-line data (vinyl, fiber cement, insulated, cedar) from your CRM and models each with its own ticket, cycle, and financing profile.
ACS housing-age, ACS median HHI, financing-tier approval bands, and NOAA storm history are joined to every ZIP — storm-driven siding demand is modeled explicitly.
Siding averages 60–90 days from lead to close. ZIP's confidence scoring accounts for this cycle so recommendations don't chase short-window ROAS noise.
Channels that look great on 30-day ROAS may look terrible on siding's true cycle. ZIP shifts the attribution window per product.
Fiber cement pulls higher-income ZIPs than vinyl. ZIP splits ticket-size expectations by ZIP archetype so bids match the actual job type sold.
Hail and wind events drive siding demand at ZIP granularity. ZIP integrates historical storm severity so the model doesn't mistake weather-driven leads for a channel win.
Sub-prime ZIPs can't clear GreenSky for an $18k siding job. ZIP flags them cash-sale-only and shifts creative and ad budget accordingly.
"We were chasing 30-day ROAS on siding and it lied to us every quarter. ZIP shifted our attribution window to 90 days and re-graded every channel. Google LSAs looked worse. Meta Advantage+ with financing creative looked way better. Revenue followed the corrected math."
ZIP joins NOAA storm event data at the ZIP level with your appointment volume. Storm-affected ZIPs are modeled with a demand-shock adjustment so post-storm lead surges don't over-credit paid channels.
Yes. Both are treated as sub-products of siding with different ticket sizes, target ZIP archetypes, and financing profiles. Recommendations specify which sub-product to lean into per ZIP.
Partially. Insurance-restoration siding is largely storm-triggered and less paid-media-elastic. ZIP still measures paid contribution to net-new appointments, but the model weights organic and referral more heavily for restoration-only operators.
Roughly $8,000/month across two channels and two service ZIPs for siding-only operators. Siding's longer cycle and higher ticket variance require more signal than windows or doors to reach confident causal attribution.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.