Door leads convert fast, ticket small, and hide inside broader home-improvement ad accounts. ZIP fits a doors-only geo-MMM so you stop over-attributing door revenue to windows campaigns — and start funding the ZIPs where fiberglass and patio doors actually close.
Most operators mix doors into their windows account. ZIP splits them at the CRM level so ticket size, sales cycle, and channel efficiency are attributed correctly per product.
Doors close faster than windows or siding, which means Meta and LSAs have unique leverage. ZIP tunes channel weighting per product cycle length.
Weekly list: patio-door financing creative in near-prime ZIPs, fiberglass-entry creative in pre-1990 owner-occupied ZIPs, and where to cap Meta broad in mismatched clusters.
A door sale often precedes windows or siding. ZIP measures the downstream product-line halo so door campaigns aren't judged in isolation.
Sun Belt patio-door demand looks nothing like Great Lakes patio-door demand. ZIP calibrates seasonality and regional demand curves per product.
A $4.2k ticket can't absorb $600 CPLs. ZIP flags any door-attributable channel where CPL-to-ticket ratio breaks financial gravity.
Most doors are cash sales. ZIP filters financing overlays down for doors and prioritizes disposable-income proxies instead.
"Our door business looked flat inside our windows account. ZIP separated the two and showed our door CPL was actually 2.4× our windows CPL on the same channels. We built a door-only campaign and doubled door revenue in six months."
Yes. Every campaign attribution model in ZIP recommends separating them. Doors have a different ticket, cycle, financing profile, and creative expectation — modeling them together forces the recommendation engine to average signals that shouldn't be averaged.
ZIP treats ticket size as a ZIP-level attribute and expects higher-value jobs in specific archetypes. That's more robust than splitting doors into sub-products; the model naturally recommends higher bids in ZIPs where multi-unit door jobs are the norm.
ZIP flags CRM records tagged as referral or repeat customer and holds them out of channel attribution. Paid channels only get credit for net-new pipeline they demonstrably caused.
Doors need less because set and sit rates are higher and the model converges faster. ZIP typically starts giving confident door-only recommendations at ~$2k/mo in paid, provided CRM data reaches back at least 12 months.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.