Roofing demand is event-driven, storm-driven, and roof-age-driven — not radius-driven. ZIP fits a roofing-specific geo-MMM against NOAA storm history, housing stock, financing-tier approval bands, and insurance-claim density so retail and restoration roofers know which ZIPs and channels convert.
ZIP joins your CRM's roofing appointments with NOAA hail/wind event history at the ZIP level to separate storm demand from retail demand.
Housing-age proxy (aging asphalt-shingle stock), median HHI, and financing partner approval bands stack on top of storm signal to produce a demand + closability score per ZIP.
Weekly list: bid up Google Search in aging suburban stock, cut Meta broad in oversaturated storm ZIPs, expand LSA presence in near-prime clusters.
A hailstorm drops 300 leads into your funnel in a week. Meta will take credit for all of them. ZIP separates storm-driven from marketing-driven so you don't overspend on Meta the quarter after a storm.
Insurance-restoration roofing is claim-driven and margin-thin. Retail roofing is aging-stock-driven and margin-rich. ZIP models them separately.
Franchisees each need their own ZIP list; HQ needs the roll-up. ZIP delivers both from one model, which is why franchise systems adopt it fastest.
Sub-prime ZIPs can't clear a full-tear-off financing package. ZIP tags them and shifts creative to cash-sale + insurance messaging.
"We rolled ZIP out to every unit. Each franchisee gets their Monday ZIP list; HQ sees the roll-up. Co-op ad fund efficiency went 4.2× in two quarters. Storm quarters no longer distort our annual channel budgets."
Yes. NOAA hail and wind event data is joined at the ZIP level with your appointment volume. Storm-driven ZIPs are modeled with an explicit demand-shock term so post-storm surges don't over-credit paid channels.
Yes — franchise roll-up is one of ZIP's strongest use cases. Each franchisee sees their own weekly ZIP list; HQ sees the aggregated roll-up with per-unit efficiency scoring. Confidential roofing franchise systems have reported 4.2× co-op ad fund efficiency after rolling ZIP out.
Partially. Restoration is claim-driven and less paid-elastic. ZIP still measures paid contribution to net-new retail appointments but weights the model toward canvassing, referrals, and organic for restoration-heavy operators.
Roofing LSAs are among the highest-intent leads in home services. ZIP joins LSA lead-level data with CRM outcomes to expose cost-per-sat-appointment by ZIP — which is the roofing-specific metric that separates a good LSA ZIP from a churn factory.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.