You know which ZIPs no-show. You know which ZIPs can't finance the ticket. Your ad platforms don't. ZIP reads your CRM and your ad accounts together, and tells you every Monday exactly where to shift budget — in dollars, not ROAS.
You're paying for appointments that never sit. ZIP flags every ZIP below your sit-rate floor and stops feeding budget to the graveyards.
Sub-prime ZIPs can't clear GreenSky or Synchrony. ZIP overlays median HHI and credit-tier proxy against your financing partner's approval band and marks those ZIPs cash-sale-only.
Replacement windows demand lives in pre-1990 owner-occupied single-family stock. Not in a 15-mile radius. ZIP targets the actual demand signal.
You don't have time for dashboards. ZIP emails you a Monday list you can act on in 10 minutes: shift $X from channel A to channel B in ZIPs C, D, E.
"I was throwing $6,400 a month at broad Meta because my agency told me to. ZIP said shift it to Google LSAs in ZIP 19047 — pre-1980 stock, high sit rate. Six weeks later I'm sitting appointments I would've missed for another year."
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute Monday morning.