Home improvement has the highest CPLs in local — and the widest LTV spread by ZIP. Operators like Renuity, Omnia Exterior Solutions, and Carolina Home Remodeling use ZIP-level attribution to stop guessing which markets are actually profitable. Ship a defensible causal number to your board every quarter.
Roll-ups run 6–40 legacy brands with 6–40 legacy CRMs, ad accounts, and pixel setups. ZIP normalizes all of it into one attribution graph — every brand, every ZIP, every product line, one truth.
ZIP runs geo-holdout tests and MMM under the hood, not last-click attribution. That's the difference between 'Google Ads gets credit' and 'if we cut Google Ads $50K in Charlotte, we lose 28 sat demos.'
Every regional GM gets a weekly two-page brief: which ZIPs are winning, which are losing, which creative to kill, which offers to test. No dashboard-hunting. Just the next moves.
Sponsor bought the platform on a thesis that centralized marketing would unlock synergies. ZIP is how you actually prove that thesis with a causal number — not a slide deck.
In every home-improvement portfolio, one flagship market has the worst unit economics — subsidized by the ZIPs no one talks about. ZIP finds the subsidy in week one.
'By segment' means by brand × ZIP × product line — a matrix your ops team can't build in a spreadsheet. ZIP ships it automatically, timestamped, and defensible in diligence.
If 40% of your leads come from Angi, Modernize, or HomeAdvisor, your buyer will discount your multiple. ZIP shows which ZIPs you can shift off aggregators onto owned demand — and the exact CAC lift when you do.
"Our sponsor underwrote centralized marketing as a synergy line on the deal. Two years in, we still couldn't tell them which brand-market combos were profitable. ZIP built the CAC/LTV matrix in 90 days — turned out three brands were structurally unprofitable in every market they operated in. We wound them down. EBITDA up $11M annualized."
Yes. ZIP was designed for exactly this profile — sponsor-backed rollups running 5–50 brands with a mandate to centralize marketing and defend margin. Most of our largest customers are 2–4 years into a sponsor's hold period.
Two brands in the same DMA are modeled as competing entities inside ZIP. We surface where brand overlap is driving up your blended CPA and recommend which brand to lead with in each ZIP — same logic as portfolio-level bid arbitrage.
No. ZIP has native connectors for improveit 360, MarketSharp, JobNimbus, Salesforce, HubSpot, and 20+ others. Different brands can run different CRMs — the attribution layer sits on top of all of them.
Monthly and quarterly board packs generated automatically: CAC/LTV by brand, by ZIP decile, by product line, with confidence intervals. Same format your sponsor's operating partners are used to seeing from consumer portfolio companies.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.