Google Local Services Ads are the highest-intent channel in home improvement — and the hardest to optimize because Google gives you no geo control. ZIP ranks which ZIPs your LSA leads convert in, which product lines to fund, and when to cap LSA spend before the sit-rate collapses.
ZIP pulls LSA lead-level data (name, ZIP, service, timestamp) and joins it against MarketSharp, improveit 360, HubSpot, or Salesforce to see set → sat → close by ZIP.
Google's LSA dashboard hides ZIP-level conversion. ZIP reconstructs it from the lead-side + CRM-side join, so you see cost-per-sat-appointment by ZIP, not just cost-per-lead.
Weekly list: which product lines to increase LSA budget on, which ZIPs are burning LSA spend on no-shows, and when LSA is beating Google Search for the same ZIP.
A $30 LSA lead in a 38% sit-rate ZIP is a $79 cost-per-sat-appointment. Google will never tell you that. ZIP will.
In high-intent ZIPs, LSAs mostly replace organic clicks. In low-intent ZIPs, they're purely incremental. ZIP tells you which is which so you don't double-fund the same ZIP.
Windows LSAs and roofing LSAs have different sit rates and ticket sizes. ZIP models them separately so your LSA budget flows to the product line with the highest incremental return.
LSAs deliver leads regardless of financing capacity. ZIP flags LSA ZIPs below the near-prime credit threshold as cash-sale-only, so your sales team's script matches the ZIP.
"My LSA budget was flat across every ZIP because Google doesn't let you split it. ZIP told me my LSA cost-per-sat-appointment in ZIP 19047 was $118, and in ZIP 19116 it was $342. I shifted the budget within LSAs using bid modifiers ZIP recommended."
Yes. ZIP models Google Search, Performance Max, and LSAs as one Google surface. The marginal-return analysis shows where LSAs are additive vs. where they're eating clicks you'd have gotten free from Search.
ZIP ingests LSA lead-level data (which is available via export and the LSA API) and joins it with your CRM to reconstruct ZIP-level cost-per-sat-appointment — the metric Google's dashboard doesn't provide.
Yes, though ZIP is most powerful when at least two channels are active because incremental lift is measured against a control. LSA-only operators still get ZIP-level sit-rate flagging and financing-tier overlays.
Yes — by pausing LSA delivery in matched holdout ZIPs while running in control ZIPs. ZIP designs the experiment and reads the CRM outcome. Most operators run one or two LSA holdouts per year.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.