ZIP tells you exactly which Google Ads campaigns, keywords, and service ZIPs are driving sat appointments and revenue — not just clicks. Causal geo-holdout testing, financing-tier overlays, and weekly ranked budget shifts for windows, doors, siding, and roofing operators.
OAuth in five clicks. ZIP pulls campaign, ad group, keyword, and ZIP-level performance across all your Google Ads accounts, plus Local Services Ads and GA4 conversions.
Google Meridian + Robyn, enriched with Census ACS income, housing-age, and financing-tier proxies. Windows, doors, siding, and roofing are fit as separate models.
Ranked recommendations: bid up on Search in high-lift ZIPs, cut Display retargeting in saturation zones, and rebalance Performance Max by product line.
GA4 last-click and Google Ads' own attribution stack the same appointment three ways. ZIP validates lift with geo-holdout tests against a real control group.
'Replacement windows near me' looks great on ROAS until the CRM shows a 41% sit rate in the ZIPs it converts. ZIP optimizes on sat and revenue, not clicks.
Google won't tell you which ZIPs pMax is spending in. ZIP infers it from GA4 + CRM outcomes and tells you when to cap or split by geo.
ZIP treats Google Ads, LSAs, and Google Search Console as one Google surface — so budget shifts between them are honest, not arbitraged.
"Our Google Ads agency swore broad Search in Bucks County was our best channel. ZIP showed the sit rate in three of those ZIPs was 38%. We shifted the spend into LSAs in Fairless Hills and Levittown — sat appointments up 37% in a quarter."
No — it replaces the fiction that Google Ads' self-reported conversions are the source of truth. ZIP reads Google Ads plus your CRM and runs geo-holdout tests to isolate the incremental revenue Google Ads actually caused.
Yes. Every Monday you receive a ranked list of keywords and ZIPs to shift budget on, with dollar deltas and confidence scores derived from your product line's geo-MMM.
Yes. ZIP treats Search, Performance Max, and Local Services Ads as one Google surface and models their marginal contribution together, so you can rebalance between them with defensible math.
ZIP joins your Google Ads geo-report exports with GA4 and CRM outcomes to reconstruct ZIP-level performance where Google aggregates it. Financing-tier and housing-stock overlays add signal Google Ads never sees.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.