Google, Meta, LSAs, YouTube, programmatic, email, SEO — every channel promises attribution and none of them agree with each other. ZIP is the neutral layer that grades every digital marketing dollar against sat appointments and net revenue by ZIP, brand, and product line.
Google Ads, Meta, LSAs, TikTok, YouTube, programmatic display, email, SMS, direct mail, aggregator invoices — ZIP has native connectors for every meaningful digital and hybrid channel in home improvement.
Not last-click. ZIP runs incrementality tests and MMM under the hood, so the number Google Ads takes credit for is reconciled against what would have happened without it. That's the number your CFO gets.
One brief. Every channel, every ZIP, every product line. 'Here's where to spend more. Here's where to cut. Here's the creative to test. Here's the offer to swap.' Your agency (or in-house team) executes on Monday.
Google Ads says it drove the lead. Meta says it drove the lead. LSAs say they drove the lead. Add up their reported revenue and it exceeds your actual bookings by 2–3x. ZIP is the referee.
Most national home-improvement brands run 3–6 agencies — one for paid search, one for paid social, one for SEO, one for LSAs, one for CRO. Every agency defends its own channel. ZIP is the only party in the room whose job is to defend your P&L.
TV, radio, and direct mail are stable. Digital is where every incremental dollar goes — and where every incremental mistake compounds. ZIP is the guardrail that scales with your digital spend.
If your sponsor's operating partner asks 'what's your ROAS by digital channel by market?' and you can't answer in 30 seconds, that's a diligence flag. ZIP produces the answer as a standing artifact.
"We had six digital agencies each claiming 40%+ ROAS on their channel. Add it up and we were supposedly making $2 for every $1 we spent — but the P&L said the opposite. ZIP reconciled it in 90 days. Two agencies got fired, one channel got cut entirely, and the rest got 22% more efficient. Same brand, same offer, better math."
Those tools were built for DTC ecommerce — high-frequency, low-consideration purchases with pixel-perfect attribution. Home improvement is high-consideration, in-home-sold, and ZIP-dependent. ZIP is purpose-built for that reality: sat appointments over sessions, ZIPs over device IDs.
No. ZIP sits above your agencies, not in place of them. Most customers keep their existing agency roster and use ZIP to hold each one accountable to sat-appointment cost, not the vanity metrics agencies self-report.
Direct mail, TV, radio, canvassing, and events are modeled inside the MMM alongside digital. That's why we call it a media mix model, not a digital-only attribution tool. Most home-improvement brands still run 20–40% offline media and it has to be in the same model as digital.
First market live in 15 minutes. Full national digital-marketing coverage across 20–100 markets and 6–14 channels typically completes in 3–5 weeks, driven mostly by CRM integration depth. No ad-account migrations required.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.