For CEOs

Know where every marketing dollar closes — before your next board meeting.

You don't need another dashboard. You need one number: how much revenue did marketing cause last quarter, by ZIP, by product line. ZIP delivers that with causal geo-holdout testing, not vendor self-attribution.

Best fit: $10M–$500M multi-location home-improvement operators.
34%
Median lift in sat appointments, 90 days
$412k
Annualized waste cut, multi-branch operator
4.2×
Co-op ad fund efficiency at franchise scale
1
Number of Monday morning decisions to make

What's actually breaking

Three vendors, three attribution stories, zero truth

Google, Meta, and LSAs each claim credit for the same appointment. Your CFO can't reconcile it. ZIP runs geo-holdout tests — one causal number, defensible in a board deck.

You're paying for enterprise MMM you can't afford

Rockerbox and Northbeam start at $60k/yr and were built for eight-figure ecom. ZIP delivers MMM-grade attribution on Meridian and Robyn at operator-scale pricing.

Sit rate is destroying your margin quietly

Your CRM knows which ZIPs no-show 40%+ of appointments. Your ad platforms don't. ZIP closes that loop so you stop paying to book jobs that never happen.

Growth is stalling because pacing is guesswork

Your team is behind quota and doesn't know if the fix is more leads or more capacity. ZIP's pacing model tells you the bottleneck before you double-down on the wrong lever.

Roofing · 47 franchisees · US

"We rolled ZIP out to every unit. Each franchisee now shifts spend on their own Monday list. HQ sees the roll-up. Co-op efficiency went 4.2× in two quarters — I stopped arguing with agencies and started arguing with math."

CEO, confidential roofing franchise system

Get your ZIP report in 15 minutes.

Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute Monday morning.