Facebook and Instagram ads self-report ROAS that your CFO can't defend. ZIP validates Meta's contribution with geo-holdout testing, ranks which ZIPs and creatives actually drive sat appointments, and tells you every Monday where to shift Advantage+ and broad-reach budgets.
Connect your Meta business account in one OAuth click. ZIP pulls campaign, ad set, creative, and ZIP-level delivery data across Facebook, Instagram, Reels, and Marketplace.
ZIP designs matched-market experiments to measure incremental lift from Meta ads — not Meta's own click-through and view-through claims post-iOS 14.
Weekly list: which Advantage+ audiences are actually converting sat appointments, which financing-creative to scale, and which oversaturated ZIPs to cap.
Meta reports on modeled data. ZIP reports on real CRM outcomes joined with matched-market lift, so you can defend Meta spend without trusting the pixel.
Meta will happily burn $7k/mo in NE Philly on windows. ZIP flags saturation, financing-tier decline zones, and low-sit-rate ZIPs so budget stays productive.
It tells you what happened. ZIP tells you what to do Monday — shift $X from broad Meta into LSAs, hold Reels retargeting, cut Marketplace in ZIP Y.
GreenSky and Synchrony offers only convert in near-prime clusters. ZIP tells you which ZIPs to run financing creative in and which to run cash-sale creative in.
"Our Meta agency was showing us 6.4× ROAS in Dallas. Our CRM said sit rate was 43% in those ZIPs. ZIP told us to cut Meta broad-reach and reallocate to LSAs in near-prime financing clusters. We pulled $412k of annualized waste out."
By not depending on the Meta pixel. ZIP runs geo-holdout experiments where matched ZIPs are held out from Meta spend and outcomes are compared in your CRM. The result is a causal lift number, not modeled clicks.
Yes. Advantage+'s black-box targeting is exactly why geo-holdout testing is the right measurement. ZIP tells you Advantage+'s marginal contribution vs. control, and where to cap it geographically.
Yes, at the placement level for spend and delivery. Causal contribution is measured at the account level via holdout — the actionable output is what to change in the ad account, not per-placement ROAS.
ZIP layers over any agency setup. The Monday recommendation list is the shared source of truth — you give it to your agency, and their Meta changes are graded quarterly against holdout results.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.