Stop defending Meta's self-reported ROAS. ZIP ranks every service ZIP by incremental lift per product line, tells you what to shift on Monday, and validates the move quarterly with geo-holdout tests.
Platform ROAS says winner. Your CRM says sit rate is 41%. ZIP reads both and optimizes on sat appointments and revenue — never raw leads or platform-reported conversions.
Different ticket, sales cycle, financing tier, and housing-stock signal. ZIP fits one MMM per product line so recommendations aren't blurred by an $18k siding job pulling the mean.
The near-prime clusters are already saturated. ZIP flags them, tells you to shift into LSAs and Google Search in pre-1990 housing pockets your agency has never targeted.
ZIP ships a weekly ranked list with dollar deltas and confidence scores. Paste it into slides. Defend the shift. Show the geo-holdout validation next quarter.
"We cut Meta broad in Dallas and reallocated to LSAs in near-prime financing clusters ZIP surfaced. $412k of annualized waste gone. My CFO stopped asking me to defend Meta."
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute Monday morning.