Built for multi-market remodelers running windows, baths, kitchens, and full-home projects across 20+ DMAs. If you're scaling like Renewal by Andersen, Renuity, or Mad City Windows & Baths, ZIP tells you exactly which ZIPs, product lines, and channels are producing sat demos — and which are burning media spend on tire-kickers.
OAuth Google Ads, Meta, LSAs, and your CRM (MarketSharp, improveit 360, JobNimbus, Salesforce). ZIP walks every dollar from impression → lead → set → sat → issued → net revenue by ZIP and product line.
Not CPL. Not lead volume. ZIP ranks each ZIP by cost-per-sat-demo and net revenue per media dollar — the only two numbers a national remodeler's CFO actually cares about.
Every Monday: 'Pull $18K out of these 42 ZIPs, push it into these 27. Kill this creative in Charlotte, scale this one in Tampa.' Executable in your ad manager the same afternoon.
A ZIP that prints for windows in Raleigh craters for baths in Tampa. National dashboards hide it. ZIP surfaces it — by product line, by showroom radius, by season.
Ops scales linearly with volume. Marketing headcount doesn't. ZIP is the analyst you can't afford to hire in every market — running the media mix model your CFO has been asking for since 2022.
Angi, Modernize, and Home Depot Installation are bidding your brand keywords in the ZIPs where you own showrooms. ZIP tells you which ZIPs you're winning organically and which need paid air cover to defend.
If you're 18 months into a sponsor's hold period, the board wants CAC-to-LTV by market with causal proof. ZIP is the artifact you show them — not a Looker dashboard, an MMM readout.
"We were spending $2.1M/month across Google, Meta, and LSAs with a national CPL target that hid a 4x spread between our best and worst ZIPs. ZIP found $340K/month of pure waste in the first 30 days — ZIPs where our sit rate was under 18% and we didn't know it. Redeployed it into ZIPs pulling 34% sits. Net revenue up 22% on flat spend."
Yes. ZIP is architected for operators running $30M–$500M+ in annual media across 20–150 markets. The model scales linearly — every additional market adds attribution depth, not manual work.
Each product line gets its own attribution graph. Windows in Levittown are modeled independently from baths in Levittown, because the buyer, the sit rate, and the LTV are different animals — and your media mix should reflect that.
ZIP is the ZIP-level MMM your analytics team would build if they had 18 months and three data scientists. Most in-house teams use ZIP as the causal layer under their existing Looker/Tableau dashboards — not a replacement, a foundation.
First market live in 15 minutes. Full national rollout across 20–100 markets typically completes in 2–3 weeks depending on CRM integration depth. No IT project. No SOW. No implementation fee.
Tell us your business, city, and product line. We'll return a ranked ZIP-level budget shift you can execute this week.